With the advent of web 2.o technologies social media like blogging, wordpress, blogspot, and social networking sites like facebook.com , myspace, orkut and twitter (a micro blogging tool) are gaining popularity day by day despite some some serious privacy concerns by some western organizations.

The social media and networking have not only attracted the common Internet users but also the business community around the different corners from a mobile selling company to a car selling company. Companies have realized the strengths and weakness of the  social networking and they have employed staff to interact with customers online. In additions to compiens owned blogs, web advertisements, web chats they are now also interacting with the Internet users who can be their perspective coustomers over the social networking sites.  Face book has also introduced a special kind of advertisement network known as social advertisements.

As for as Pakistani Perspective for social media and networking is concernwe are still lagging behind not only the world but also our close neighbour india where  companies such as HDFC, HUL, Tata Tea, Titan,  among others are using peer to-peer network on sites like Facebook or Twitter to spread product reviews and promote their products. We can see an ongoing increasing trend in the use orkut by the young personals and students in the different cities of Pakistan.  There is also an increase in the number of full time professional bloggers from Pakistan however the business community of Pakistan have yet not realized the full potential of these attractive marketing strategies. The possible reason for lacking an initiative maybe potential security issues with the Pakistani Internet infrastructure, Internet speed and availability, and last but not the least electricity power failure which is off course required to get connect to the social networking via a computer.

However I would suggest an initiative should be taken by the young businessmen and enterpnuer from Pakistan to utilize the power of social media for interactivity and business promotion.