What is a website bounce rate?

Google Analytics defines bounce rate as:
“The percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.”

This mean “bounce rate” is an important measure of your website’s effectiveness. As this mean if people are coming to your site either from front page and from other page and then leave your site without going any deep or browsing any other link . It is really very important to retain your website visitors to browse different contents on your website. This may determine how is first impression of your website to your new visitors  is it catchy enough for them to browse other parts of your site or you have a poor navigation system?  A bad first impression, or irrelevant content, can chase away a visitor and stop them from freely investigating the full content of your site.

So at this point we can assume that a high bounce rate is bad but a low bounce rate is a positive sign that your visitors are engaging and exploring your website. Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn’t result in a subscription, the second might.

How one can check the bounce rate for a website? well this is really a very easy task just sign in to Google web tool called Analytics, and insert the Google code into your website. Now along with many other website statistics you can keep an eye on your website bounce rate. After knowing your bounce rate you can try different experiments to make some changes in your website and an see the results over a defined period of time and can increase your website quality and visibility.  So this mean if you have a good quality it mean a low  bounce rate. There is a little difference to a blog and a commercial website as with blogs some time regular visitors just come to the front page and see if any thing interesting to them is there and they may not go into deep to look any other content.

Thanks and credit to doshdosh, communityspark as I have also learned from these sources.